Typography is how users will see the content on your site, beyond its fancy graphics, scrolling backgrounds, and animations. Stephen King commented that writing was a form of telepathy, wherein the writer is communicating their thoughts to the reader. How those thoughts are formed, and even how they’re displayed, can effect just how clear that message will be. One of the main pillars of support for great logos and mottos is just how those letters look on the screen, against a field, or embedded into an object. We can never underestimate the impact that correct font choices can have– although that’s not a license to simply use the font named “Impact,” before you run to replace all of your work with it.
No, Impact isn’t the new trend in 2015, but it is a good launching point to discuss bold fonts. Bolder fonts have several qualities to consider, such as:
- Color options. A bold font isn’t just a thicker set of characters, but more actual space where you can place certain colors to contrast or compliment other colors on the page. When we think of bold fonts, we typically only consider the black bold fonts, but bold whites, reds, greens, blues, and every other color of the spectrum all have their place as well. With thicker characters comes more room to place these colors, and if you choose your bold font correctly, those shapes will have some incredible aesthetic value.
- Cut-outs. You can use your bolder letters to create some very striking cut outs with a background image. Silhouette images are a nice way to illustrate the point of the name or statement, along with an image that is sharp, but restricted to the space of those characters, and with bold characters, you do get more space to display those images. You will often see this style of bold lettering used in credits and celebrity pages, and it does have a very nice “Hollywood” effect. Perfect for poster art, and easy to apply to non-profit organization pages that want to say and show their mission at the same time.
- Readability where it counts. Although this saying is a bit worn out, “at the end of the day,” what really matters is your page’s readability, and bold fonts are readable. They’re legible on desktop monitors, and they’re legible on mobile screens. Sometimes, they’re one of the most legible elements of the page. That gives you the opportunity to make your call to action bold, as long as you aren’t pushing out other important elements with obnoxiously large and blocky letters.
Bold fonts are on the rise. A look at both online and print advertising should be more than enough evidence that there are movements toward using bolder, thicker typographic options over slim, trim font cousins. The boldness of these fonts can allow designers to slam down a message, brand, or name, and have it define the entire presentation, and that makes a bold font a very powerful tool.